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Licenses are core to Blues business and the company works closely and has done for many years with major licensors, studios and agencies including Disney, Warner Bros, Fox, BBC, MGA, Marvel, Hasbro, CPLG, TLC, Cartoon Network, Sanrio, Nickelodeon, Chorion, Contender and 4 Kids Entertainment.
Blues has a current portfolio of over 50 licenses.

Blues works with key retailers throughout Europe. In the UK Blues deals with all the major UK high street retailers including Asda, Woolworths, Tesco, Bhs, Next, Sainsbury, Mothercare, Dunnes Stores and M&S. In Germany Blues partners Miles Fashion, one of the largest clothing suppliers to retail in Germany. In France and Benelux, Blues partners with Sodirep with offices in Paris, Brussels and Lille.
In Nordic Blues works with Absolute and Holmberg.

A team of top class clothing designers, based in the London office work closely with all retailers and licensors in developing inspirational product. The team travels extensively and is constantly drawing inspiration from new trends and ideas throughout the world.

Blues sources in the Far East, Europe and the Indian sub-continent. The dedicated sourcing office in Hong Kong is key to Blues being able to deliver top quality, competitive pricing and reliable delivery – all of which are critical to the business. Middle East and European sourcing gives additional flexibility and quick response to sales. The sourcing team is supported by experienced merchandising and quality control teams in the UK and HK.

The business is guided by a strong management team with many years experience in retail, production, sales, design and licensing.